Soren Johnson, lead designer of Civilization 4:
The answer is to make digital games so attractive that players will abandon physical discs on their own. (One might call this the Steam strategy.) Microsoft could have avoided this whole fiasco by maintaining the old disc-based ecosystem while softly undermining it with three moves that create an alternate digital future.
Combined, these three changes would destroy the traditional retail market. The $40 price would make digital games cheaper at release; the ongoing heavy sales would undercut the used games market; and persistence would make digital games easier to maintain across multiple devices. Microsoft needs to make buying games digitally a better deal for the consumer than buying them physically.
I was extremely disappointed to hear Microsoft cave in to rabid demands to maintain the status quo. I was really looking forward to their plans for combined physical and digital ownership, where I could get all the benefits of buying physical copies, including special and collectors’ editions of my favorite titles, while simultaneously retaining all the benefits of a digital copy, like the ability to forego disc-swapping.
How long will we have to wait for consoles to catch up with Steam?